Excellence Across Industries: From Software to Dentistry

Vivek Vasudeva is an entrepreneur and bestselling author who has blended technical mastery and compassionate leadership to make a lasting impact in both software and dental care. With a background in computer science and electrical engineering from the University of Wisconsin Milwaukee, he spent years leading software engineering, reliability, and quality roles at firms like Motorola and Ericsson. He contributed innovations such as a cost-saving algorithm, managed software process improvements, and trained teams in quality frameworks. Later, he channeled that same precision and dedication into founding iDental Family Dentistry and Orthodontics in 2015, becoming CEO and transforming it into a full-service dental hospital that now serves roughly 3,300 patients each month across southeastern Wisconsin.

But Vivek’s story is not only about professional versatility. It is also a story of community commitment and visionary leadership. Under his guidance, iDental delivers high-quality dental care while providing access to underserved populations through sliding-scale pricing and a mission that ensures no one is turned away due to inability to pay. Beyond business, Vick’s philosophy centers on using innovative solutions to address real-world problems and improve lives, whether he is architecting reliable software systems or building a dental practice rooted in service and inclusivity.

In his Amazon bestselling book, Engineered to Care, Vivek shares how he applied product thinking to build and scale iDental and expand preventive care across Racine. The book brings together his experience in engineering, entrepreneurship, and community service, offering a closer look at the thinking behind the practice and its mission.

Explore Engineered to Care on Amazon.